Author: Anton Johan
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When UK media baron Richard Desmond announced his plans to launch a
new lottery called
the Health Lottery to generate funds for
health-related good causes across the UK a few years ago, he was
heartily slapped on the back. However, even though the Health
Lottery is now up-and-running, it's been anything but plain-sailing.
Desmond, who owns the Daily Express and Channel 5, was no doubt not
expecting his lottery to be as controversial as it has been. His
brainchild landed in the spotlight soon after it was launched when
it was revealed that it donates a smaller percentage of its revenues
(20.4%) to good causes than the UK National Lottery (28%).
Health Lottery Could Cost Good Causes £11.6m
a Year
This is important because statistically if the Health Lottery ticket
sales 'cannibalize' sales from the UK's National Lottery and Hospice
Lottery as projected, the lower good cause percentage rate could, in
fact, mean that as much as £11.6 million pounds less will go
to good causes in the UK each year, which is a pretty sizable
amount.
To counteract the negativity of this revelation, the Health Lottery
pointed out that it distributes money via 51 society lotteries,
thereby spreading 'good cause cash' around far more widely, and
perhaps effectively, than the other UK lotteries. It also upped the
size of its top lotto prize.
However, the fact the Health Lottery supports 51 local society
lotteries is the very root of its next woe, which reared its ugly
head last week.
Just as the Health Lottery controversy about its payout percentage
to good causes was beginning to wane, it landed right in it again
when last week Tory MP Therese Coffey asked Gambling Commission CEO
Jenny Williams to tell her why the Health Lottery had been issued 51
licenses - one for each community interest company (CIC) that runs
the society lotteries that collectively make up the Health Lottery -
despite each CIC being registered in the same place and listing the
same three directors?
Health Lottery Cannot be Structured like a National
Lottery
The reason for Coffey's question is that under the 2005 Gambling
Act, the Health Lottery is not allowed to be structured like a
national lottery. And yet that is exactly what it resembles to the
average UK citizen. As a result, Coffey is calling for the UK
Gambling Commission to hand over all the legal advice it received
before it issued the 51 licenses to the Health Lottery.
In response, Williams did not make it clear whether she was willing
to hand over the legal advice, saying that the Commission had 'met
the legal criteria'. She did, however, admit that Health Lottery's
overly complicated company structure was 'designed to get around the
National Lottery limits.'
So it should be very interesting to see how the Health Lottery
handles this recent controversy and moves forward.

Posted by Anton Johan at 13:24 on 26 January 2012