The future of mobile betting is seen as very promising, according to a new
report recently released by the Juniper Research Group.
According to the report, mobile gambling is set to double during the
course of 2009, and will generate revenue worth a massive $3.9 billion. This is
despite the current poor economic conditions around the world.
"Gambling is essentially a recession proof industry," said the author of the
Juniper report, Dr. Windsor Holden, "as while there may be marginal reductions
in the level of stakes amongst casual users, the overall appetite for gambling
per se will be unaffected. Furthermore, with the growing availability of betting
services on portal, the mobile is an increasingly convenient and user friendly
means of placing a bet."
The United Kingdom is seen as a world leader in mobile betting technology and
it is estimated that the UK market made up 30% of the total mobile wagers placed
during 2008. The research found, however, that as mobile betting services become
more available around the globe, this market share will decrease. By 2013,
according the report, the UK will make up just 8% of the global mobile betting
market.
Other optimistic figures shows that by 2012, mobile betting services will
generate as much as $1 billion annually.
In 2008, mobile betting made up 75% of all gambling on mobile handsets,
according to the report, while casino type gambling came in second place.
