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February 2009

Software Companies in Large Attendance at ICE Event in London

The ICE was held in London at the end of January

This year's International Casino Exhibition that took place in London last week saw an excellent attendance by the who's who in the online gambling world, with software companies, casino managers and operators keeping their eyes wide open for new products and potential partnership deals.

The software provider, Wagerworks will be a difficult act to follow in 2009 with its excellent selection of new games, especially in the slots department. Its new titles, including Battleship: Search and Destroy and Dungeons and Dragons: Fortress of Fortunes, made a huge impression on those who attended the ICE event and the company promised a host of new releases this year.

Microgaming went all out to make visitors feel comfortable at this year's ICE event, including sponsoring the drinks table and even offering free massages to those who came by its well-staffed stand! Microgaming made sure to spread the news that it had just signed a lucrative partnership deal with the European gambling operator, Interwetten, putting this company firmly in the spotlight in London last week.

Microgaming also showcased its new, unique My Slots product that puts the concept of personalized slot playing at a whole different level, prompting independent product reviewer Foviance to say about the slot: "This product shows what a great future lies ahead."

Another company making waves at the ICE event was Poker Controls.com. This UK-based company has developed a wireless poker hand controller that is used across from a regular screen but allows players to concentrate all their gaming functions into one convenient unit.

There is no doubt that this year's ICE event showcased innovative new ideas and allowed visitors a glimpse into what 2009 holds in store for them within the industry.





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