The unstoppable UK gambling operator, Betfair has proved that no
corner of the earth is too far for it to reach, after signing a partnership deal
with New South Wales football team, Wests Tigers.
The deal will allow players greater betting options, as they will be able to
wager on the outcome of games played by the successful football team.
The Wests Tigers enjoy particular success in Australia, with a fan base of
over half a million people. More fans than any other football teams' have turned
up to watch the Wests Tigers play in Sydney in the past three years, according
to the Roy Morgan Data Company.
Hugh Taggart, speaking for Betfair added: "While the Australian Football
League provided the bulk of their business last year, they had more customers in
New South Wales than anywhere else in Australia."
The deal, considered to be worth within the six figure range, has been under
negotiations for more than a year. The Marketing Director for Wests Tigers,
Brett Clarke explained the general character of the deal. "We're in partnership;
not sponsorship," he clarified. "We will deliver key marketing objectives. We
aren't being promised revenue shares like other clubs. It is a marketing split.
We're not relying on the club's supporters to put money into their club via a
gambling site."
Betfair, based in Hammersmith, London, is one of the world's largest betting
companies, spreading over scores of countries and boasting a client base of over
2 million players. The company has a revenue turnover of over 50 million GBP
each and every week, proving to be a very lucrative partners for Wests Tigers.
