The Pan-European sports entertainment media company, EuroSport has announced
that its application to the Alderney Gambling Control Commission has been
successful and it has been granted a license to operate an online betting
platform.
EuroSport entered into a joint venture with Serendipity, the investment firm,
to develop a gambling platform capable of competing with the biggest operators
out there.
The new EuroSport betting brand will launch in the second half of this year
and will initially target players from the United Kingdom with its
EuroSportBET.co.uk product.
"We believe that Alderney is the home of e-gambling and we are absolutely
thrilled to welcome EuroSport to our growing list of licensees," said the Head
of E-Commerce Development in Alderney, Robin le Prevost. "Their name adds to an
already stellar line up of some of the most prestigious names in the industry.
EuroSport-SPS, having chosen to base their new online business in Alderney,
speaks volumes about our regime, capabilities and serious business approach and
we are very pleased to have been chosen."
The Global Communications Officer of EuroSport, Heather Bowler, said that the
new license was just the first phase in the company's bid to become a driving
force in the growing European gambling market, especially the
soon-to-be-liberalized French market. "Obtaining the license to operate in
Alderney is the first step in building our new Pan-European online sports
betting platform on solid ground and to offering fans yet another engaging way
to enjoy sports," she said.
