The Israeli owned software giant, Playtech, has announced the
acquisition of a popular sports betting company, Players2Players in its 2008
financial report.
Playtech announced plans to incorporate the sports betting brand onto its own
platform.
The news means that online gamblers will be able to find a top quality sports
betting product on Playtech's already attractive platform that features poker
and online casino games.
"Sports betting has important growth potential for the company," said Playtech
in an announcement last week.
Players2Players, a subsidiary of RIG Ltd., has an R & D centre in Tel Aviv
and it is believed that the acquisition will contribute very strongly to
Playtech's brand.
Playtech continues to show excellent profits and revenues, if its 2008
financial report was anything to go by. The company posted 111.5 million Euro in
revenue last year, 70% more than the previous year.
Playtech's announcement comes on the heels of a decision made by its industry
competitor, Cryptologic, to sign a deal with Paramount Digital Entertainment to
create an entire new series of slots games.
The new Cryptologic games would be based on top film characters that have
become household names over the years, including Forrest Gump and Beowulf.
Playtech's new sports betting platform is seeing as a direct threat to
Cryptologic, who is doing everything it can to retain its current market share.
