A new business to business white label deal has been signed between two
giants in their own markets - 888 Holdings and the Racing Post.
The latter is considered the United Kingdom's largest horseracing
publication, attracting thousands of readers with up to date information about
betting and races.
The Racing Post is ready to launch its own brand online casino and poker site
and has approached 888 Holdings to provide it with top quality software and
support.
"This partnership is a crucial part of our overall online strategy giving
customers the best content available while simultaneously growing revenues,"
said the Head of Commercial Online for the Racing Post, Mark Renshaw. "We
believe that 888's online gaming expertise combined with our trusted brand and
loyal customer base will create a major opportunity for both parties."
The project is due to launch in the next few months and is already attracting
the attention of punters, readers and online casino fans.
"888's unique position as a leading gaming operator offering total gaming
services in the business to business field is a compelling proposition, as many
operators need a lot more than good software in order to maximize their online
gaming potential," said the Managing Director for 888's newly launched B2B
division, Dragonfish, Gabi Campos.
Campos continued: "This agreement continues 888's development as a leading
business to business provider and follows on the back of a number of successful
partnerships established over the past year. We look forward to working with a
brand of the stature of the Racing Post to maximize their potential in the
online gaming field and together achieve new revenues."
