A new deal signed between Mfuse, the UK based mobile betting
technology group and games developer, Probability, will revolutionize the mobile
gaming market and allow literally hundreds of thousands of gamblers gain access
to the Probability's unique games.
Until now, for a mobile games developer to have its games made compatible to
a mobile system, it would need to spend months customizing them to fit the
unique systems of each individual betting company.
However, the innovative Mfuse has created a software platform whereby a
developer's games can reach the market at a much faster pace than in the past.
Probability, realizing the huge potential that is to be had with this new
software, signed a deal with Mfuse to incorporate thirty of its games onto the
new platform. This will result in hundreds of thousands of punters being exposed
to Probability's superb games, as the Mfuse platform is linked directly to some
of the most popular brands in the industry, including William Hill, Ladbrokes,
Sky Bet and Paddy Power.
The Chief Executive of Mfuse, Marcus Wareham commented on the new deal and
said: "The sports betting market is growing very rapidly and shows no sign of
stopping. As a result, we know the appetite is there for mobile gaming products.
Opening up our platform allows us to rapidly deploy already successful mobile
content to a huge client base."
The NOVO Open API system by Mfuse has been years in the making and promises
to bring some huge changes to the mobile gambling market.
It is estimated that by 2011, 11.3 billion GBP worth of bets a year will be
taken by the global mobile gaming industry, in the sports betting, casino gaming
or lotteries divisions.
"The partnership with Probability provides us with a strong base from which
to start due to their large portfolio of original and branded content," said
Wareham.
