Hull City Football Club has announced the signing of new sponsorship deal
with major gaming group, totesport. The deal signals the first
sponsorship contract signed between a group that has significant offline
presence and a Premiership football club in the United Kingdom.
The chairman of the football club, Paul Duffen commented on the two year deal
and said: "These are exciting times at Hull City as we look to build on our
recent success both on and off the field and we are delighted to showcase the
totesport brand to the countless millions of fans and followers of football
worldwide who will see us play in the Barclays Premier League, FA Cup and
Carling Cup competitions this season."
Team members will display totesport.com online offering on their home shirts,
while the company's retail high street offerings will be displayed on the
Tiger's away shirts.
"This is one of the most important commercial partnerships in the history of
the club and we are looking forward to working closely with the Totesport team
in delivering this fantastic partnership opportunity," said Duffen.
The Chief Executive of Totesport said that the company was pleased to be
making history by being the first bookmaker in the country with major high
street presence to have its name on a Premier League football team's shirt.
"We know the Tigers dare to dream, and this deal offers totesport a dream
opportunity to link up with such a vibrant group that not only strengthens our
reputation here in the UK but globally as well," said totesport CE, Trevor
Beaumont.
Beaumont wished Phil Brown and the rest of the team every success for the
coming season and said that he looked forward to working with the community in
and around Hull.
