A new report has shown just how much money popular UK bingo and gaming sites
are willing to spend in order to market their products.
It was learned that the top four groups on the big spenders list - Cashcade,
William Hill Online, Sun Bingo and Gala Bingo - spent more on their
advertising than the total spent by 20 of their biggest rivals.
The 20 rivals spent a mere £5 million on advertising costs, while the top
four brands reported spending a total of £10 million combined.
The company that spent the most amount on its marketing campaigns was
undoubtedly the Gamesys run Sun Bingo, which was reported to have laid out over
£3.2 million on advertising last year.
Following closely behind was Foxy Bingo, the Cashcade owned site, which spent
£3 million.
Interestingly, Party Gaming spent only £994,000 promoting its own bingo
brand. The question remains whether Party Gaming, after acquiring Cashcade in a
deal earlier this month, will continue to spend so much money on promoting its
newly acquired Foxy Bingo brand.
The report showed how trends have shifted over the years. "As an
indication of how the power in the bingo market is shifting towards the online
arena, the main investors in main media advertising in 2007 and 2008 have been
the major online players," reads the report. "The top four investors in 2008 are
online products, and combines these four online offers account for 67% of main
media spending."
