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August 2009

New Branded Games in the Pipeline

Popular films will be turned into online games

The company behind popular TV shows such as the X Factor and The Price is Right has joined forces with another media giant to develop online casino games based on film and TV titles.

Fremantle Media and MGM have brought together their gaming divisions - Fremantle Media Gaming (FM Gaming) and MGM Interactive - in a joint venture that will some of the most popular films in history turned into online games.

The groups said that titles such as Fame, Robocop, Stargate and a number of classic westerns, including The Good, the Bad and the Ugly, are in the pipeline to become games in the near future.

The TV and film inspired games will be marketed to global markets, although players from the United States will not be able to participate for the time being.

"This deal demonstrates our ambition to become a leading publisher of branded games in this exciting market," said FremantleMedia executive, Paul Kanareck. "FremantleMedia recently grew its presence in the broader gaming market with a minority stake in interactive games developer Ludia, and now we're investing further into the online gaming sector."

Kanareck continued: "MGM has a fantastic range of movie titles that are known and loved around the world across generations and we're looking forward to developing these into great games for online casino operators and their audiences."

FM Gaming was launched in September last year and has been active in turning some of its parent group's most sought after TV show titles into successful online casino games.





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