One of the most successful Premier League Football Clubs in the United
Kingdom, Liverpool, has signed a lucrative sponsorship deal with leading online
gaming company, 188Bet.
The group continues with its policy to sign deals with some of the UK's top
football clubs, with the latest Liverpool deal being its fifth in as many
months.
188Bet also has sponsorship deals with Ashton Villa, Chelsea, Wigan Athletic
and Bolton Wanderers.
The multi year deal will be effective immediately.
"We are delighted to welcome 188Bet to our family of partners," said the
Commercial Director of Liverpool, Ian Ayre. "Their innovative approach to
betting will enhance the fan experience, in addition to benefiting good causes
through the 188 Foundation."
"Given 188Bet's presence in Asia, we will develop a number of initiatives
that will mutually benefit our respective organizations," he continued. "188Bet
has made a clear commitment to marketing their brand through football, and we
are looking forward to developing a successful partnership."
The Chief Executive Officer of 188Bet, Andy Scott said that Liverpool
Football Club was a fantastic addition to the company's stable of Premier League
football clubs. "The strong heritage of the club coupled with its passionate and
loyal global fan base will allow us to reach a broad international audience," he
said.
"Liverpool Football Club is one of the world's most recognized football
clubs, and the combination of their glittering history, worldwide fan base and
exciting plans for the future, means this is a great partnership opportunity for
188Bet."
