UK online sports fans will be introduced to a new range of skill games,
following a white label agreement signed between Born.com and the games
provider, GameAccount.
Quality games such as multiplayer blackjack, dominoes and backgammon will be
rolled out on the Born.com site that serves as an online sport lifestyle portal.
UK players will start enjoying the new games in a number of weeks, while the
deal will expand to French customers next year, after France's government
completes reforms in the country's gambling laws.
A free to play site will be launched for French sports fans in the meantime.
The Chief Operating Officer of Born.com, David Berrebi said: "We are looking
forward to working with a company of GameAccount's stature in the skill gaming
sector. They are the clear leaders in their field and we have high hopes for
future growth both domestically and across Europe."
GameAccount has been actively seeking entry into the growing Italian gaming
market, and has signed lucrative partnerships with top groups such as Eurobet,
Sisal, Intralot Italia and Snai to market its skill games.
Speaking about the new deal with Born.com, the Marketing Director of
GameAccount, Per Petersen said: We expect this relationship to bring great
success to both parties and we're pleased that our games are now going to be
available via a leading international lifestyle and clothing website."
"The competitive element of our skill games are a perfect match for the
Born.com philosophy and we are sure our relationship with them will prove very
fruitful in the future," he added.
The new games will be launched under the brand name, Born - Compete on the
Born.com website and will be accessible from its homepage.
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