by Renee Israel
The award winning affiliate program linked to the Gibraltar based 32Red
gaming group has announced that it has invested in advanced technology to
benefit its affiliate partners.
The technological improvements will enhance the design and operations of the
program.
32Red Plc, a company licensed on the London Stock Exchange AIM, said that
this was the biggest transformation undergone in the history of its affiliate
program.
"The change to 32Red Affiliates shows our commitment to our partners," said
the Head of Marketing at 32Red, Mark Quayle. "In providing them with the best,
most advanced platform in the industry we give them every opportunity to
optimize their campaigns and to generate more commission."
32Red's affiliate program has been recognized as a leader in the industry,
having won the Best Affiliate Program award in 2005.
32Red is no stranger to awards. Its casino has won Best Casino title six
times by Casinomeister, and its customer support team is one of the best
available.
The transformed 32Red Affiliates is now using NetRefer, a software solution
that offers its services to some of the biggest names in the gambling industry.
With NetRefer, 32Red Affiliates can track clicks and banner impressions,
examine figures across the network and generally assist partners boost their
revenues to the maximum.
"Our affiliate partners have always enjoyed competitive rates of commission
in an online platform conducive to generating big commissions," said Quayle.
"NetRefer is the next step in retaining that record and is robust and flexible
enough to allow the program to grow further and adapt to an ever changing gaming
world."
32Red boasts an 80% UK customer base, and runs some of the top brands in the
industry, including 32Red Casino, 32Red Poker and 32Red Bingo.
