by Ryan D. Jaeger
Players who own iPhone and iPod Touch mobile devices will now be able
to enjoy their phones even more, thanks to a new sports betting application.
The platform, created by mobile gaming provider, Mfuse, allows players to
enjoy quality sports betting that is brought to their fingertips for the
ultimate in convenience.
The live sports betting service is installed directly onto the iPhone user's
homepage and offers a full range of features, including in running betting,
various bet types, the option to deposit and withdraw using debit and credit
cards, and much more.
This week it was announced that two top bookies who serve the UK gambling
market, Ladbrokes and William Hill, have now gone live on the new sports betting
platform.
"Our new web apps will provide the iPhone community with a host of betting
and gaming applications which are unavailable through the current App store,"
said the Business Development Director of Mfuse, Rick Brownlow. "Mfuse is
continuing its research and development in order to remain at the forefront of
mobile technology and further establish itself in the smart phone market."
The Head of Mobile at William Hill, Michael Byrne, believes that the new
application will be good for business.
"We are delighted to now be able to offer iPhone users an optimized betting
experience suited to their device," he said. "Mfuse have created a version of
our sports book with the feel and functionality iPhone users expect. We are
confident this will increase our reach and help attract new customers to our
business."
Finally, Ladbrokes' Claire Barry said: "We are very excited to be launching
an iPhone version of our sports book with Mfuse. With the meteoric rise of the
iPhone over the last year we wanted to create a bespoke skin that makes the most
of the features that Apple supports with their Web Apps.
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