by Anton Johan
In a bid to adapt its betting services to changing technology and to keep one
step ahead of the competition, Betfair has announced the launch of a new
betting application.
The application has been developed for televisions that run the Yahoo! TV
Widget Engine, and is the first of its kind in the industry.
"TVs are the centre of home entertainment and live sport on TV drives our
business," said Simon Miller, the Chief Executive Officer of Betfair TV Ltd.
"The way people interact with their televisions is changing. Our investment in
this exciting new platform ensures that Betfair is an integral part of the
future of internet connected TV."
To expand into this industry, Betfair created a specialist interactive TV
team whose job it will be to develop TV technology.
"Yahoo! is the trusted partner for publishers who want to take advantage of
our global distribution channels and advancements in building a worldwide
developer ecosystem for publishing and distributing new and innovative TV
Widgets," commented the Senior Director of Product Management and Design for
Yahoo! Connected TV, Arlo Rose.
"In those countries that allow it, the Betfair TV Widget provides sports
enthusiasts with an online entertainment experience to enhance their sports
television watching."
Betfair is considered the world's biggest online betting exchange.
The group will demonstrate the new widget at the Consumer Electronics Show in
London this week.
