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8 February 2010

Operators Up the Ante in Gambling Security

by Ryan D. Jaeger

Online Operators admit that there is a need to improve security measures

The improvement of technology around the world, means that frauds and cheats are becoming more successful in their operations, leading to a higher demand for increased security measures online.

According to the UK payments association, APACS, credit card fraud in the United Kingdom cost the gambling industry over £21 million over a 12 month period.

Online gambling operators are recognizing the need to improve their security measures even further, and are taking all the right steps to do so.

"As security technologies improve, so do the fraudsters," said the Managing Director of Ladbrokes' online arm, Ladbrokes Remote, John O'Reilly. "They are getting sharper and bloody sharper. That is what we see for sure."

"Combating fraud is a big part of what we do - not a very visible part, but it's a huge risk for all of us," he said.

It is estimated that fraud costs a business around 2 to 3% of its overall revenues.

"It's a significant level," admitted O'Reilly. "We've got armies of people combating fraud in real time, stopping people getting in and cheating our sites."

Cheating can take place in a number of ways, including chip dumping, money laundering, card tumbling and more.

Recently, Ladbrokes was involved in a security breach when it was revealed that someone had managed to get hold of the personal details of literally millions of its players, offering to sell them to the UK publication, The Mail.

One conflict facing gambling operators is the risk of losing top players through too-tough security measures.

As such, operators are struggling to find the perfect balance between good enough security, without chasing players away.





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Story Highlights »
  • Ladbrokes chief admits fraudsters getting "bloody sharper".
  • Fraud costs businesses 2-3% of total revenues.


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