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February 2010

Paddy Power Heads Down Under

by Anton Johan

Paddy Power has purchased another stake into Sportsbet

Paddy Power, the Irish listed gaming group, announced that it has purchased a 9.8% of stake of the Australian firm Sportsbet Pty Ltd from Nambawan Capital.

The acquisition from this group for €8.5 million (A$ 13 million) means that Paddy Power now owns 60.8% of Sportsbet.

A previous purchase of a 51% stake in May last year saw Paddy Power pay €32.8 million.

Last year's purchase also came with a clause that offered Paddy Power an option to buy out the entire company by 2013.

Paddy Power issued a statement this week outlining the new deal and explaining that the remaining 39.2% of the Australian group's shares would be subject to existing transaction arrangements.

Paddy Power has been seeking ways to expand beyond the UK borders, as its feels that the market has become somewhat saturated.

The new deal will increase Paddy Power's Australian footprint and take the group into a growing market with huge potential.

Paddy Power said that Sportsbet is just one of several groups that it is eyeing for takeover.

Paddy Power offers a wide range of services and brands, including casino gaming, bingo, mobile and poker.

Formed in 1988, Paddy Power has an annual turnover of €2 billion.

Profits before tax were just under €79 million in 2008.





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