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February 2010

SEGA Games Outlines New Responsible Gaming Measures

by Renee Israel

Sega Gaming to introduce strict level of responsible gambling

SEGA Games, which recently launched two new sites with much fanfare to the online gambling market, announced that it has signed a deal with two groups that will ensure a strict level of responsible gambling.

SEGA signed with 192business that will supply the video software giant subsidiary with age and identity verification services.

"We are excited to welcome SEGA Games as one of our new customers," said Julie Sands, Head of Sales at 192business. "By using our age checks SEGA Games are not only demonstrating social responsibility but reducing attempted fraud. Our extensive databases mean that SEGA Games can be confident that they know who they are transacting with."

SEGA Games said in a statement that the group believes that responsible gaming is the essence of developing an enjoyable gaming experience.

"Teaming with 192business provides not only us, but most importantly our players, with the security and confidence that their gaming experience is free of any wrong doing, under age players or unscrupulous activity," said a spokesperson for the group.

SEGA also teamed with Quova to provide it with internet provider geolocation data services.

The group said that it was impressed with Quova's excellent reputation in the gaming sphere, as well as its depth of accuracy.

"By using Quova, we can ensure that geographical based content restrictions are in place, thereby making sure that we comply with the regulatory requirements of various jurisdictions," said SEGA.





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