by Renee Israel
The UK gaming market received a boost this week with the entry of one of the
biggest brand names in the US.
Harrah's Entertainment teamed with the Gamesys Group to create an online
bingo site that will bring top quality bingo and casino side games to the UK
with a truly Las Vegas flavour.
The new Caesars Bingo launched in the United Kingdom this week and
offers free and real money play of its casino games, including roulette,
blackjack and slots.
The Chief Executive Officer of Gamesys, Noel Hayden said: "Harrahs and
Gamesys has to be a dream relationship. Caesars is one of the most prestigious
and famous brands in Las Vegas and Gamesys is well known for its innovative
technology and games."
"We're understandably extremely happy to be launching one of the UK's most
exciting bingo sites," said Hayden.
These sentiments were echoed by the Chief Executive Officer of Harrahs
Interactive Entertainment, the online division of Harrahs which is based in
Montreal. "We're thrilled to bring one of the worlds' most renowned gaming
brands to UK residents with Caesars Bingo Online," said Mitch Garber.
"Caesars Bingo.com will bring players the fun and excitement found in our
casinos in addition to offering exclusive Caesars Palace Las Vegas prize
packages," said Garber, who once served as the head of Party Gaming.
There are plenty of exciting prizes up for grabs through the new bingo and
casino gaming site, including all expenses paid trips to Caesars Palace in Vegas
and trips to London's Empire Casino.
Caesars Bingo will use the Gamesys platform for games, support, customer
service and payment options.
