by Renee Israel
Virtue Fusion, the Alderney based online bingo group, has launched a
brand new game across its network of sites that include over 20 licensees.
Thanks to a deal signed with games creator, Endemol, Virtue Fusion has been
able to develop some particularly exciting games based on top brand names.
The new game is thus based on Endemol's Deal or No Deal Classic TV show and
is a fixed odds version.
Players are offered a deal at the end of each round by the game's 'banker',
and are guaranteed a cash prize each time.
The game is currently available to the over 30,000 daily players who access
Virtue Fusion's network and, according to the Chief Executive Officer of the
group, Bob McCulloch, it has been warmly received.
"Feedback has been very positive across our network on the Endemol products
we have launched," he said. "Closely mirroring the TV show, Deal or No Deal
Classic is a highly entertaining and playable version of the game and we are
sure it will prove to be another big hit for our operators."
Virtue Fusion signed a deal with Endemol back in September, allowing it to
develop games based on other brands by this games creator, and has already
introduced mini games based on Deal or No Deal to its bingo sites.
Partners in the group's network include Mecca Bingo, William Hill, Ladbrokes,
Paddy Power and Virgin.
"Deal or No Deal Classic kick started the rise of branded games and is still
one of the most compelling and successful on the market," said the Head of
Products and Brand Exploitation at Endemol, Jurian van der Meer. "We're
extremely pleased to continue our relationship with Virtue Fusion and we're
delighted that the classic game is now available on the network."
