by Ryan D. Jaeger
The Trinity Mirror Group, which owns the Daily Mirror online
publication, announced that it has entered into a lucrative agreement with
online scratch cards provider, NeoGames Ltd.
The white label deal will see NeoGames provide a fully managed solution for
the Daily Mirror's branded games site, mirrorscratchcards.co.uk.
Players will be able to play 70 different games, all created and operated by
the innovative NeoGames.
The site will offer prizes to players, including the chance to win up to £200K.
"This is an exciting launch for us and Mirrorscratchcards.co.uk will fit
perfectly with our existing portfolio of online entertainment channels," said
Jonathan Bury, speaking for MGN Digital, the digital arm of Trinity Mirror.
"We are delighted to partner with NeoGames and to be the first national
newspaper to launch this type of online games brand," he also said. "We look
forward to a fruitful working relationship moving forward."
Also praising the deal was the Managing Director of Neo Games, Shay Bar
Joseph. "We feel very honoured to have entered an agreement with one of the
UK's most esteemed media brands and see this partnership as an important
milestone," he said.
"It also shows the widespread appeal and diversity that our product range has
and will enhance the online entertainment of the Daily Mirror," he added.
NeoGames is considered a pioneer and global leader in the online scratch card
industry.
Established in 2005, the group provides platforms which offer the highest
level of gaming experience through innovative technology and sells over 120
million scratch games every month world wide.
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