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April 2010

Reports Hint at Party Gaming Bwin Merger Soon

by Ryan D. Jaeger

There are talks of a Party Gaming and Bwin merger

There was no official comment by any of the representatives of two of the industry's giants, bwin and Party Gaming, over reports that were written by Reuters India this weekend.

The article quoted unnamed sources who are close to the merger discussions between the two as saying that "the merger could be wrapped up by this summer."

The sources further said that the negotiations between the two companies have reached "an intensive phase".

Negotiations have been ongoing between bwin and Party Gaming for some time now and analysts believe that if a merger is announced, it could be one of the biggest consolidations seen in the industry.

While neither parties have denied negotiations, there has been no solid statement that discussions are ongoing.

The most official statement has come from Party Gaming, made to the London Stock Exchange a while ago where it stated: "The board of Party Gaming confirms that it is continuing to hold discussions with a number of companies in the gaming sector regarding potential consolidation opportunities."

"As all such discussions remain at a preliminary stage, there can be no certainty as to whether or not such discussions will result in any form of transaction," Party Gaming continued.

Bwin has been equally non committing, saying: "Talks are going on, but we don't know yet whether they will succeed."

A potential merger between the two entities could result in a group worth a staggering $4 billion, complimenting each other perfectly in areas as broad as sports betting, poker and casino games.





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