by Anton Johan
888's B2B subsidiary, Dragonfish, has recognized the potential for the introduction of another online bingo site in the UK market and has thus announced the launch of the new site - BingoHollywood.com.
Dragonfish believes that the UK market has not yet reached saturation point and that there is still plenty of room for growth.
BingoHollywood.com steps into the limelight next week through a massive advertising campaign that will be spread across the country's media channels, including television.
Players will be drawn to the site through promises of excellent sign up incentives to make their bankrolls stretch further.
In addition, they will be able to enjoy Dragonfish's huge range of popular online bingo offerings, as well as exciting side games such as slots, blackjack, scratch cards and virtual sport.
The Managing Director of Dragonfish, Gabi Campos said about the new bingo site: "The online bingo market in the UK is continuing to grow, and there remain opportunities for exciting brands to obtain significant market shares."
"The combination of the Bingo Hollywood brand and Dragonfish's leading bingo solution provides a platform from which to build a prominent new player," he added.
In the meantime, the The Chief Executive Officer of Bingo Hollywood, Derek Morran said: "Interest in Bingo Hollywood has been amazing and test results have been exceptional. We knew we had to do something very different, so we created a brand combining Hollywood glamour, celebrity gossip and bingo entertainment."
"So far the result has been incredible and together with our Dragonfish partners, we expect to make a very big splash in the UK bingo market," he added.
