by Renee Israel
When Victor Chandler released its new live console product six weeks ago, the betting giant did not believe that it would be able to see such immediate positive results in so short a time.
However, this week the group released figures to show just how popular the new in play product is, to show that in running punters had increased by 50% and turnover on live betting had gone up an amazing 300%.
The new product, which was produced by Zukido, is multi lingual and allows punters to enjoy the experience of viewing live store centers across in running sports, live video and audio media.
Real time statistics are also provided, bringing players gaming personalization and superb live betting features.
The Commercial Director of Zukido, David Sargeant said: "We are very proud to have launched this product with such a prestigious brand as Victor Chandler and are delighted with the immediate success of the operation."
Joining in the celebrations of the success story was Paul Louis, the Operations Director at Victor Chandler who said: "I am delighted by the initial launch of our LIVE product, it has given us an instantly competitive platform on which we will continue to build over the next 12 months."
"Our target is for in-running revenues to reach 50% of total sportsbook revenue by the end of 2010," said Louis. "Working with Zukido has allowed us to deliver this project on time and in budget to an exceptionally higher standard."
Victor Chandler released the new live betting console ahead of the action it expects to be generated by the World Cup soccer tournament that kicks off in South Africa in less than 2 months.
