by Renee Israel
There are plenty of reasons for management at Betfair to smile this year.
Not only is this leading UK betting group celebrating an incredible decade as part of the industry, but it has also announced that it has just signed on its three millionth customer.
This milestone is just another feather in the group's hat as it continues to grow from strength to strength in a highly competitive industry.
"Reaching our three millionth customer is a significant achievement of which I am extremely proud," said the Chief Executive Officer of Betfair, David Yu.
"Our continued growth is a testament to Betfair appealing to a wider range of people than ever before," he added. "The fact that we have passed this milestone in the year we celebrate our tenth birthday is symbolic of how far we have come in that time."
Betfair offers more than just sports betting. The group also operates a buzzing online poker room and online casino.
Incredibly, the bookie processes six million transactions each and every day. This means that in the past year, they have dealt with 500 million bets from satisfied customers.
Betfair's record levels of growth naturally reflect on their total revenues. The group also announced that it has seen its revenues triple in the past five years from £107 million in 2005 to just over £300 million in the year ending April 2009.
The site is currently offering a £25 free bet through its sports betting arm, a £50 casino bonus and is also offering poker players the option to choose their own bonus!