by Ryan D. Jaeger
Paddy Power is known to get in on the action in the weirdest possible places. If there is something to bet on, you can be sure that Paddy Power will open a market on it.
The latest novelty bet offered by the UK sportsbetting group relates to the Walkers brand search for a new flavour for its crisps.
Walkers recently launched a huge promotional campaign in the search for the world's favourite flavour of crisps.
The group has rolled out fifteen international flavours, including American Cheeseburger, Irish Stew and Scottish Haggis, and has asked internet users to upload videos or photos explaining why they support their favourite flavour
There is a total prize fund of £200,000 and Walkers will be giving away £1000 on a weekly basis, as well as a top prize of £10,000 each for each of the 15 flavours top voted entry.
Entries need to be submitted by July 11 and the company is using Facebook to direct users to its website and take part in the competition.
Odds offered at Paddy Power for the next Walkers Flavour are as follows:
American Cheeseburger 3/1
English Roast Beef and Yorkshire Pudding 4/1
Argentinean Flame Grilled Steak 5/1
Brazilian Salsa 8/1
Australian BBQ Kangaroo 10/1
German Bratwurst Sausage 10/1
Other markets exist for: Irish Stew, South African Sweet Chutney, Scottish Haggis, French Garlic Baguette, Italian Spaghetti Bolognaise, Welsh Rarebit, Spanish Chicken Paella, Dutch Edam, Japanese Chicken Teriyaki.
