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May 2010

888 Holdings Pushes into French Poker Market

by Ryan D. Jaeger

A new poker brand will soon enter the French gaming market

Two gambling operators spoke of their excitement on the launch of a brand new poker platform that is set to begin operation in the newly regulated French poker industry.

888 Holdings, which is listed on the London Stock Exchange, and the eCOGRA accredited Microgaming will combine some of their best skills and resources to bring the French poker market a network to be reckoned with.

The poker network is awaiting final licensing and regulation formalities before its official launch.

The Chief Executive Officer of 888 Holdings, Gigi Levy  said: "This deal marks a turning point in the industry with big networks collaborating in newly regulated markets to create a shared pool of liquidity, benefitting customers and assisting in rapidly generating large poker networks in each market."

"Once we have obtained the required license and the French market is operational, this represents a strategic opportunity for us," he said. "It provides us with the ideal platform to secure a meaningful market share in France which is set to become one of the key poker markets in Europe," he said.

"We are delighted to be with 888 to deliver a poker solution to the French market," said the Chief Executive Officer of Microgaming, Roger Raatgever. "We look forward to combining our wealth of experience and knowledge to bring the highest global standards to the local market."





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