by Renee Israel
Probability Plc has signed a new deal with Irish bookie, Paddy Power that will the latter's customers benefit from mobile games and services.
The deal marks Probability's first major deal following the launch of its new B2B division, and the Chief Executive Officer, Charles Cohen said that he hopes this is the beginning of deals with other top operators in the industry.
The new games include Paddy Power branded versions of some of the most sought-after games such as blackjack, roulette, bingo and instant games.
"This is the first big win for our new business-to-business division," said Cohen. "Paddy Power is in the premier league of European bookmakers with a deserved reputation for innovation and eye catching marketing."
The games will be introduced to the Paddy Power platform by the summer of this year and can be accessed via 7000 different mobile devices currently on the market, including the iPhone.
"By integrating our mobile services through the Orbis platform, Paddy Power is able to offer a seamless service for their customers and maintain complete control over the customer experience, without compromise," said Cohen. "We are very much looking forward to working closely with them to make this new service a roaring success."
The deal promises to put Probability firmly on the map of mobile operators who have signed deals with major online gambling firms.
