by Renee Israel
Owners of Samsung's Connected TVs and Samsung Connected Blu Ray Disc Players will soon be able to enjoy sports betting and gaming applications on their sets.
A deal has been signed between Betfair and the Korean giant, Samsung Electronics, that will see these applications on the Connected TV platform.
The real time betting interface will bring live betting apps to the Samsung platform that is powered by the Yahoo! Widget Engine.
"Our customers thrive on live televised sport," said the Chief Executive Officer of Betfair TV, Simon Miller. "Launching Apps on TV is now becoming commonplace. It makes perfect sense for a betting application to site alongside live sports."
Internet enabled TV is becoming more commonplace, and Betfair believes that a third of sets sold in the United Kingdom by the end of this year will be in this format.
"In time for the World Cup our application enables a customer to bet on a match through their TV set as the action unfolds," explained Miller. "It simply takes a few button presses on the remote control. Samsung are investing heavily in this technology and we are looking forward to working with them to provide customers with a first class entertainment experience."
The new live betting application will link directly to the information that drives Betfair.com.
