by Anton Johan
Paddy Power proudly rolled out a brand new product this week in the form of a fully downloadble iPhone application. The app can also be used via an iPod Touch.
Players are able to enjoy multi active features through the new application, including opening and funding online Paddy Power accounts, withdrawing winnings, and betting on the Irish gaming group's entire range of products.
"We are delighted that our customers seem to be responding so well to the new iPhone app," noted the Product Manager at Paddy Power, James Grimes.
The app was developed in collaboration with Swedish mobile gaming developer, Mobenga.
"We have been developing the iPhone app for the past number of months," said Grimes. "We have taken customer feedback and worked with our development partners, Mobenga, to deliver what we consider to be the best possible interface for clients."
In response, the Chief Executive Officer of Mobenga, Christian Ratjer said: "Mobenga has worked closely and diligently with Paddy Power to make sure that all Paddy Power's customers get the best mobile service."
"Creating an iPhone application distributed via Apple's app store was a logical step in order to position the product within the natural distribution point for iPhone users, and ultimately deliver a better experience to them," he added.
Ratjer said that Mobenga and Paddy Power would continue on their "ambitious road map" in a bid to develop more services.
