by Ryan D. Jaeger
William Hill, one of the United Kingdom's largest betting groups, posted its financial stats for the first half of 2010.
The group showed that net profits grew by 9.9% to £64.5 million.
Total revenue in the first half of the year grown to £529.9 million - a jump of 2.8%.
William Hill said that its online gambling arm was particularly profitable, offsetting any losses displayed by other sectors of the business.
Physical outlets performed relatively poorly with a drop in fortunes, however William Hill Online continues to grow and expand, allowing the company to post a nearly 10% growth in net profits.
William Hill is just one of many gambling groups that is becoming more and more reliant on its online arms to offset losses.
"We are on track to deliver against the board's expectations for the full year, but we remain cautious moving into 2011 giving the ongoing consumer uncertainty," said the Chief Executive Officer of William Hill, William Topping, in a statement.
William Hill said that it had experienced its best ever World Cup, beating its forecast with total winnings of £32.2 million.
Royal Ascot horseracing fest losses slightly offset this number.
The gambling group hopes to pay a first half dividend of 2.5p per share, a sum that remains unchanged year on year.
William Hill said earnings before interest, tax and amortisation climbed 1% to £135.6 million.