by Anton Johan
LMA Gaming, which runs a number of top gaming brands such as CrazyScratch and SlotsAndGames, has announced a deal with 888's business-to-business division, Dragonfish.
Dragonfish will provide LMA Gaming with a comprehensive bingo product that will enable its players to enjoy top quality online bingo, along with the other games on offer.
According to the Director LMA Gaming, Anthea Michael: "We are delighted to be partnering with Dragonfish to create an exciting new bingo brand on what we consider to be an industry leading software platform."
"LMA Gaming already has a strong portfolio of casino and instant-win brands and the move into bingo is clearly a natural progression," she added. "We are confident that the synergy between LMA Gaming and Dragonfish will make our upcoming bingo brand a huge success."
The Managing Director of Dragonfish, David Zerah said that LMA Gaming is a well known and respected company in the gaming industry and his group was delighted to have been selected as LMA's bingo partner.
"Our bingo network is a proven market leader, providing our partners with regular promotions and jackpots to help build successful brands," said Zerah.
He added that LMA would be investing funds and resources into the partnership and Dragonfish looks forward to helping the group create a stand alone network in the near future.
The new bingo site has still not been named, and LMA Gaming said that the public will be told of its title "in due course", during a "significant marketing campaign both online and later on radio and television."
