by Anton Johan
Paddy Power, the Irish online and live bookmaker, has
announced that they have hired Christian Woolfenden to fill the position of
The position has been vacant since July when Barni Evans
moved to Australia to head the marketing of their subsidiaries, Australian
SportsBet and International All Sports (IAS). Evans held the Marketing Director
role for ten years before he moved. Woolfenden will take up the post in December
Woolfenden will be moving from Bacardi where he is currently in the role of
Global Brand Director. The 33 year-old has more than ten years of experience in
He has been at Bacardi since 2008, prior to which he
worked at Procter and Gamble in Switzerland and London for eight years.
Contribution to Paddy Power
Patrick Kennedy, CEO for Paddy Power said, "Paddy Power's business and
success have been built around our brand."
He continued, "It is an enormous
point of difference against our competitors as the only brand with a real
personality in our sector globally. I know it will continue to thrive under the
leadership of Christian and our current marketing team."
There is some speculation over what plans Paddy Power has for Woolfenden and
what he will bring to the already thriving company. As far as Kennedy is
concerned, Woolfenden was a great catch for the bookmaker, bring with him a top
reputation and much experience.
He stated, "I am also delighted that someone of
Christian's calibre has agreed to join the Paddy Power team. He is regarded as
one of the top young marketers in the UK and internationally and his appointment
illustrates both the international ambition of Paddy Power and our continued
investment in talent."
Half Year Profits Rise
Paddy Power recently announced a 15 percent increase in half-year profits to
£50.1 million, citing their advertising campaign with supermodel, Imogen Thomas
as a major contributing factor.
Founded in 1988, Paddy Power has grown to become Ireland's largest bookmaker
with both a retail and online division. It has become known as "The Punter
It entered both the Australian and the French market in
2009 and continues to report success.