UK Gambling Group Sky Bet Launches Major TV Ad Campaign

Large UK online gambling group Sky Bet has launched a widespread TV advertising campaign to reinforce the connection between between it and Sky Sports, in response to the huge growth of online gambling in the United Kingdom and beyond.

The Yorkshire-based Sky Bet - which is the betting arm of BSkyB - launched the new multi-million pound marketing campaign last weekend with the aim of raising awareness of the company and its link to Sky Sports - a major TV sports brand name in the UK.

The betting group has also said that it has created several new job vacancies in anticipation of a growth in traffic. At present, Sky Bet employs 260 people - 40 of whom joined the company in the last 12 months - and expects to hire even more staff with the expected expansion.

Sky Bet is currently based in Leeds and occupies the ground floor of Wellington Place in the city. The company has intentions to expand to the first floor of the building as well, a move no doubt based on how successful the Sky Bet advertising campaign turns out to be.

"We have seen good growth over the last couple of years, with the move to Leeds helping that," said the Managing Director of Sky Bet, Richard Flint. "We are growing our turnover and customer base by 30-40 percent each year. We have plans for further expansion but it's unclear how many people we will need to take on."

Ad Reinforces Link Between Sky Bet and Sky Sports

Flint noted that the advertising campaign is bigger than any other one done in the past by the group. "It's a very professionally produced brand advert that reinforces the link between Sky Bet and Sky Sports which we have never done before," he said.

Large UK online gambling group Sky Bet has launched a widespread TV advertising campaign to reinforce the connection between between it and Sky Sports, in response to the huge growth of online gambling in the United Kingdom and beyond.

The Yorkshire-based Sky Bet - which is the betting arm of BSkyB - launched the new multi-million pound marketing campaign last weekend with the aim of raising awareness of the company and its link to Sky Sports - a major TV sports brand name in the UK.

The betting group has also said that it has created several new job vacancies in anticipation of a growth in traffic. At present, Sky Bet employs 260 people - 40 of whom joined the company in the last 12 months - and expects to hire even more staff with the expected expansion.

Sky Bet is currently based in Leeds and occupies the ground floor of Wellington Place in the city. The company has intentions to expand to the first floor of the building as well, a move no doubt based on how successful the Sky Bet advertising campaign turns out to be.

"We have seen good growth over the last couple of years, with the move to Leeds helping that," said the Managing Director of Sky Bet, Richard Flint. "We are growing our turnover and customer base by 30-40 percent each year. We have plans for further expansion but it's unclear how many people we will need to take on."