by Renee Israel
The leading online casino software provider group, Microgaming, announced
that it launched a brand new product that should prove to be a winner in the
fast growing mobile gambling industry.
Microgaming's Android Air is a new platform compatible with tablets and
smartphones that run on Android. This Adobe Air based app will initially
incorporate a game package with eight top Microgaming casino games that are
already popular in the market.
Microgaming online casino software group said that by the end of 2011, it
hopes to have a portfolio 20 more games on the platform to allow players to
enjoy a diverse selection of its most popular games and titles.
Android gamblers will be able to update the games through WiFi instead of 3G,
similar to the site's Viper casino software at online sites.
The new games on the Microgaming Adobe Air mobile platform will be
able to be accessed via an easy-to-navigate lobby, while features such as
registration and banking have been updated to make them slick and user friendly.
Microgaming's acquisition and retention tools, including Player Grouping,
Player Communication Manager and Bonus Balance will all be accessible from the
new platform, linking directly with the gaming server.
Microgaming Making Waves in Mobile Industry
Microgaming gambling group realises that the mobile gaming industry is one of
the fastest growing in existence and wants to be at the forefront of this
industry, just as it is considered a pioneer in the online gambling world.
The Head of Product Channels of Microgaming, Neill Whyte noted: "Mobile has
been a key part of Microgaming's strategy for the past few years and we already
enjoy a strong market share with our existing suite of products."
Whyte said that the explosion of mobile gaming over the past year, driven
largely by the increased availability and use of smartphones, especially in
developing countries, represents a "huge opportunity for providers".
"We feel our revolutionary new product will have a huge impact on the mobile
market and gaming industry as a whole," said Microgaming executive. "Microgaming
has the strongest portfolio of gaming assets in the industry, which we can
leverage to fully exploit the opportunity that the rapid growth in Android based
Since it launched over a decade ago, Microgaming has created more than 600
unique games, and offers its software in over 24 languages.
The group provides casino gaming, poker, bingo, live dealer gaming,
progressive jackpots and other services, making it one of the leading gambling
groups in the world.