by Renee Israel
Ladbrokes, the UK sports betting giant which offers gambling services both
online and off, announced that it is moving further into the mobile betting
market by launching a new sportsbetting app for Apple iPhone users.
Ladbrokes gambling group's popular AtTheRaces live streaming service
horseracing coverage service, traditionally enjoyed by the company's online
players, is now being offered to users of mobile phones as well.
While the new Ladbrokes sports betting app is currently only available to
Ladbrokes iPhone users, it will soon expand to Android mobile devices, according
to the group.
Ladbrokes said that Android powered device users will be able to enjoy
AtTheRaces "in the coming months".
The new Ladbrokes iPhone betting app essentially means that Ladbrokes
customers can now enjoy all live British and Irish horse races, brought right
to the palms of their hands via their mobile devices.
All they need to do is wager at least £1 on a race, and they will be able to
watch the race live on their phones.
To access the AtTheRaces stream offered by Ladbrokes online gambling group,
players should access the Ladbrokes App through the iTunes store. An alternative
is to text 86131.
The Managing Director for Ladbrokes, Richard Ames said about the new mobile
sports betting service: "Mobile betting is growing rapidly and Ladbrokes
customers have a leading range of services. We continue to develop it and aim to
make it the first choice for mobile betting and gaming customers."
Ladbrokes to Sponsor Durban Gold Cup
In related news, the UK sports betting group said that it would be sponsoring
the Durban Gold Cup, one of South Africa's most prestigious horse racing events.
Ladbrokes replaces the Canon Group as the main sponsor of the event, and will
back the 3,200m race next July. The group signed a three year deal with Gold
"As a newcomer to the South African market, Ladbrokes.co.za is proud to
support the local horseracing industry," said the General Manager of the SA arm
of Ladbrokes, Jan Nel.
The Chief Operating Officer of Gold Circle, Graeme Hawkins said about the
deal: "Through this partnership with Ladbrokes, Gold Circle will raise the
profile of the meeting into a major horseracing attraction and a grand finale to
the horseracing season."
Ladbrokes promised to maintain the charity aspect of the event, and several
charity and non-profit organisations will benefit from the race. The sponsorship
comes at a welcome time for South African horseracing, which has seen a drop in
major sponsorships in recent years.