Bodog to Expand Into UK Gambling Market

Bodog online gambling group is determined to grab its share of the ever expanding UK gambling market. This fact was reiterated by the group's new Chief Marketing Director, Dee Dutta who has plenty of experience pushing major firms in cut-throat industries.

Recently, Bodog gambling group applied for - and successfully received - three operating licenses from the UK Gambling Commission, which will allow the group to legally move into the country's gaming industry.

Bodog UK will be officially launched at the beginning of next year, based on these three new licenses, with horse racing being the first sector to be added to the site in the coming weeks.

The online gambling firm required the best person for the job to push its way into the highly competitive regulated UK gambling market, and thus chose Dutta, who was former marketing director of Visa and Sony Ericsson.

In an interview, Dutta made no secret about the new entity's objectives and Bodog's expansion into the UK gambling industry.

"The UK is the largest regulated market in the world today and we want to be a part of that," said the new Bodog Chief Marketing Director.

"The decision was not taken on market share. The key thing is to develop trust with the UK customer. This is one of the most important things for the industry."

Dee Dutta currently heads a team of 20 marketing professionals, and the department will spend millions in the next few months as they get ready to make the Bodog brand a familiar one to the UK gambler.

Bodog hopes to double the size of its creative team in due time and is also seeking creative agents to help push the brand across the United Kingdom.

Bodog UK Sponsors Soccer Teams

Up until now, UK players have been mostly familiar with the Bodog brand thanks to the gambling high profile sponsorship of Premier League football team, West Bromwich Albion.

Bodog Europe signed a two season sponsorship deal with the West Midlands team earlier this year, rumoured to be one of the biggest contracts in the football team's history.

Bodog UK will be launching a live dealer product as part of its new brand and said that it would release more details in the near future.

The gambling group is up against tough competition, including some of the biggest names in the UK market, including Betfair online gambling and sports betting firm, as well as giant sportsbook, Ladbrokes.

Bodog will also focus on improving casino services, claiming that this is a much neglected area of the online gaming world.