by Renee Israel
32Red Plc, the London listed online gambling group,
which operates a number of top notch gaming sites, has signed an
important deal with the age and identification verification group,
GB Group.
The deal will see the Chester based GB Group handle all 32Red
Plc's virtual credential authentication processes at its gaming
sites, which incorporate online bingo, online sports betting and
the award winning, Microgaming powered 32 Red Casino.
GB Group will help 32Red Plc recognise and verify a potential
player's identity at every interaction and promises to deliver one
of the best services around.
Authentication Process will Help in Regulated
Markets
32Red Plc. is currently embarking on an international expansion
policy and hopes to bring its quality games and services to more
gambling markets around the world. Having a robust and
secure new credential authentication process will help the group
develop in regulated markets.
The Operations Director for 32Red, Pat Harrison said that the
online gambling group constantly strives to deliver the highest
standards in the industry and it is therefore the group's main
objective to ensure that its players have the best experience when
gaming.
"A robust identification verification solution is imperative to
our business," said Harrison. "We chose GB Group because of its
high match rates and the flexibility that the product offers in
terms of the ability to refine and tweak identification scoring."
Harrison said that he was confident that, with 32Red's identity
management expertise, it would continue to grow its customer base
"in a safe, secure and responsible way".
"GB Group shares our international vision for growth and we are
delighted with the quality of service we receive from our account
director and the professional services team," he complimented.
32Red Has Esteemed Industry Reputation
The Head of Gaming and Consumer Service for GB Group, Peter
Murray, said about 32Red's updated verification process that
new technologies and data sources are invaluable components when
fighting fraud.
"At GB Group we constantly invest in both of them to support the
igaming sector," he said.
"The real advantage of our identity management solutions is that,
through the use of our proprietary technology, we give access to
the widest and most current levels of UK and international
identity data."
Murray said that his team was looking forward to working with
32Red Plc. to ensure that its "esteemed reputation is replicated
around the world as it embarks on its international growth
strategy."
