by Renee Israel
Virgin Games, the online gaming group which incorporates products such as
casino, bingo, mobile and poker, is upgrading its sites through the introduction
of video content technology.
The gaming group signed a lucrative deal with vzaar.com, a video content
technology provider, which will allow Virgin Games to serve videos on all its
According to a Virgin Games press release, "the latest introduction of video
technology enhances the interactive and user friendly experience by allowing
Virgin Games customers to see video previews of slot games before having a go
via the demo play option."
Vzaar.com is considered one of the leading companies in video technology, and
works with many industries, such as media companies and e-commerce groups.
In September this year, Virgin Games embarked on a re-launch of all its
gaming sites, including a new look and the introduction of new functions. Adding
new Virgin Games video content technology is just one more step in the
group's continued efforts to upgrade its sites and improve the player's gaming
The Head of Acquisition at Virgin Games, Pierrick Leveque said: "In the past
year, we've worked hard to improve our site navigation, usability and content
quality through large-scale site redesign projects. Video was on the map from
day one, and we're delighted to have found vzaar, a content technology partner
flexible enough to accommodate all our video needs."
Leveque said that Virgin Games was looking forward to a long and successful
partnership with vzaar.
Vzaar Makes Excellent Partner for Virgin Games
Vzaar.com promises to be an excellent partner for Virgin Games, and the group
already boasts top brands as clients, including IBM, eBay, Cadbury, Toys R Us,
getty images and Budweiser.
The group was launched in 2007, with an idea to help eBay sellers enhance
their businesses with video content instead of just pictures. A year later,
vzaar 2.0 was launched for use beyond eBay, allowing all online businesses to
integrate video technology onto their sites and improving the customer's
perspective of the products.
The group's video content technology allows for the uploading of videos,
encoding and preparation of videos, customising the appearance of the videos to
suit the player, security, management and delivery.
Virgin Games, one of the UK's leading online gambling companies, was launched
in 2004 and runs the popular Virgin Casino, which offers games from a wide range
of casino software providers, including Cryptologic, Ash Gaming and Microgaming.