by Renee Israel
English online payment processor Realax Payments has signed a deal with Irish
bookmaker Paddy Power to become the large sporting betting firm's new payment
Paddy Power, the sixth biggest online gambling business in the British isles
and operator of 365 retail betting outlets, will use Realax Payments for a wide
range of payment solutions across various channels, currencies, regions and card
types. Realax Payments will also be providing a card tokenisation solution.
Realax Payments is a London-based company and will be partnering with Paddy
Power to provide its clients with complete payment solutions.
Realax Payments stated that the agreement will include the supply of distinct
and unique accounts for each acquirer, channel and payment type. There will be
an option of twelve channels of payment and the transactions will be able to be
conducted in both Euro and Sterling.
Paddy Power Happy with New Payment Processor
Michael Nolan, Paddy Power's manager for payments and operational development
said that a key requirement for the company was to ensure a smooth transition
for the clients and maximum customer acceptance. He stressed that a
non-disruptive player experience was paramount.
"With Realex Payments as part of our card payment architecture we met this
requirement via its RealResult service providing issuer response codes for
declined transactions through supported acquirers, allowing us to react to and
appropriately address declines in real-time." Nolan continued.
Realax Payments is certainly not new to the online gambling payment
processing and declares that the company processes payments to the value of over
one billion pounds each year for gaming client alone.
It already has several online gaming sites as its clients and new addition to
their gaming portfolio are 188Bet and Betsafe.
Andrew Yoakley who is the head of business development for Realax Payments in
the UK and Ireland, said that "Paddy Power processes high volumes of
transactions through multiple channels to numerous acquirers so our solution
needed to support a complex configuration in a transparent and easily manageable
Yoakley added that Realax Payments supports the service on an ongoing basis
by constantly analysing the results on top BINs and in key localities in order
to provide customised trend reports each month. The aim of these reports is to
support increase customer acceptance in all of its channels.