by Renee Israel
Aristocrat Technologies has announced that it will expand its strategy of
bringing its popular land based slots machine titles into the regulated online
gaming market.
The announcement of Aristrocrat's expansion into the online gambling
market was made at the recent ICE show in London, which is one of the
biggest annual events for the online gambling industry.
Aristocrat Technologies is the leading developer and manufacturer of
land-based slot machines, while it also operates in the online arena through its
Aristocrat Online division.
Aristocrat Online has built a name for itself by forging symbiotic
partnerships with leading Internet gaming platforms that develop and deliver the
games to the actual online gaming site operators, such as online casinos.
For instance, Aristocrat Online is already partnered with GameAccount
Network, and now has announced content porting and distribution agreements with
OpenBet and Chartwell. This will provide a broad-based distribution system for
Aristocrat Online's slot games.
A number of top Aristocrat titles are being offered to payers in the
regulated European online gaming markets through successful online gaming
operators such as Bet365, Money Gaming and Mecca Bingo.
Sam Nickless, Managing Director of Emerging Businesses & Strategy at
Aristocrat, said "We've been very pleased with the initial performance of our
games online, and the operator feedback has been positive. Our strategy is to
put our outstanding game content into the reach of players wherever it can
legally be played. These new arrangements allow us to rapidly deploy games to
more operators and therefore to more players."
Aristocrat Online Partners with Open Bet and Chartwell
Nickless explained that Aristocrat had partnered with GameAccount Network,
OpenBet and Chartwell because they have the reputation to be trusted to deliver
content well, maintain security and compliance, and who have access to the top
tier operators in regulated online gambling markets.
The Aristocrat online strategy is to offer different slot games to different
platform partners. In this vein Aristocrat has a vast library of high-performing
and long-lasting slot games, which have been proven in the land casino
environment. In addition, the firm is developing new titles all the time.
