by Renee Israel
GBI Racing, which holds exclusive international rights to 60 racecourses in
the UK and 26 in Ireland, has signed two new lucrative deals, which will see UK
horse racing expand further into global markets.
GBI Racing signed a deal with the Danish Danske Spil, as well as Canada's
Woodbine Entertainment Group.
As a result, GBI Racing will be expanding to new markets, and will now
see its broadcasts shown in over 40 countries around the world.
Following the deal with Danske Spil, horse race betting fans in Denmark will
be exposed to UK and Irish horse races at over 220 betting shops across the
country, at Danish racecourses, as well as on the internet.
The Marketing Coordinator of Danske Spil, Morten Kofoed Sorenson said about
the new deal signed with GBI Racing: "Up until now Danske Spil has offered
betting only on Scandinavian horse races and this agreement gives us the
opportunity to offer our punters the big British and Irish racing events."
He said that the deal also provided the opportunity to offer races at times
when there is a break in the Scandinavian horse racing schedule, such as on
weekday afternoons.
"It will be a good supplement to the Scandinavian races, which are mainly
trotting contests," he said.
UK Racing Horse Racing Comes to Canada
The second deal which GBI Racing signed recently was with Canada's Woodbine
Entertainment Group (WBE), with distribution expected to be widespread in the
North American nation as a result.
UK and Irish horse racing will be broadcast regularly through Woodbine's
Horse Player Interactive TV channel, which is seen in no less than 135,000 homes
in Canada.
The Senior Manager of Wagering Operations for Woodbine Entertainment Group,
Peter Spoar said about the new deal: "We're excited about this partnership with
GBI Racing."
"Interest in Irish and British horse racing is high in Canada, and we wanted
to give the country's horse racing fans the opportunity to watch and wager on
some of the finest racing in the world," he said.
Spoar said that the group expected an enthusiastic response from its
customers as a result.
Adding to his comments, Chairman of GBI Racing, Richard Brooke, said that his
group was very pleased to announce two very welcome additions to its
ever-growing portfolio.
"North American racing is among the best in the world, so British and Irish
racing is a natural fit alongside Canada's racing schedule," he said.
