by Renee Israel
NetPlay TV's popular Jackpot247.com will be broadcast live on ITV1 several
times a week, under the terms of a new agreement signed between the two
NetPlay TV, a leading UK-based interactive TV gambling group, renewed its
partnership with ITV this week after its announced it had signed up with the
network for another two years.
Under the terms of the new agreement, Jackpot247.com will be broadcast for
four days a week in two hour stretches, in a dedicated gaming slot.
"We have worked closely with the team at ITV over the last two years to
optimise the show, and to sign for a further two years is a significant and
exciting development," explained Chief Executive Officer of NetPlay TV, Charles
Butler regarding NetPlay TV's renewal of its ITV partnership.
"The format of a dedicated gaming schedule has proved to be a success, and we
look forward to working with ITV and seeing the benefits of this renewed
relationship going forward."
Also commenting on the deal was the director of commerce and ventures for
ITV, William van Rest who said: "As a key launch partner on ITV's teleshopping
initiative in 2010, we are delighted to renew our relationship with NetPlay TV
and their Jackpot247 product, and we are looking forward to building on the
success of our night time output."
NetPlay TV Mobile Products Popular
NetPlay TV has been working hard to better its brand and
improve its revenues, and its strategy of focusing on live TV roulette
broadcasts seems to be paying off. Most importantly, this type of activity
ensures player acquisition, while its sound product is resulting in greater
NetPlay TV's new iPhone and iPad applications, which support
Jackpot247, are also growing in popularity, and go a long way in promoting
customer loyalty and brand interaction.
Listed on the London Stock Exchange, London-based NetPlay TV is
widely acknowledged to be the UK's largest and most successful interactive TV
The group offers products ranging from bingo to live blackjack,
and its televised fixed odds draws, as well as its mobile quiz games, are all
popular among players.
Listed on the stock exchange since 2001, NetPlay TV acquired its
TV gaming business in 2006 and underwent a significant change in that year.
Other interactive services supported by NetPlay TV over and
above Jackpot247.com include SuperCasino.com.