by Renee Israel
The independent Irish bookmaker, Boylesports, considered one of the largest
and most popular in the region, has signed a partnership deal with the Swedish
online casino software provider, Net Entertainment.
Under the terms of the deal, Net Entertainment will supply its innovative
range of games to the newly launched Boylegames.com, as well as associated
sites.
This deal takes Boylesports further into the world of online gaming,
providing the group with one of the best selections of games in the industry.
According to the Chief Executive Officer of Boylesports, Keith O'Loughlin,
the bookmaker is innovating across all its gaming verticals, which is why Net
Entertainment was chosen as a partner. He described Net Ent as a "company who
have been producing some top quality content in this space."
The Head of Gaming for Boylesports, Ruairi Boyle said: "With the focus on
delivering online, a top priority for us at Boylesports.com, we identified Net
Entertainment as an ideal partner to deliver cutting edge gaming experience that
our customers demand."
"We see this as the start of a long and fruitful partnership which should
deliver real growth online and across all platforms," he said.
Net Entertainment Moves into UK Market
The new deal with Boylesports.com sees the Swedish Net Entertainment expand
further into the UK gambling market.
"We are very excited to become Boylesports gaming and casino content partner
and this agreement further solidifies our position in the UK gaming market,"
said the Chief Executive Officer of the group, Per Eriksson.
"Our continued focus on portfolio excellence and technology leadership has
strengthened our position as the gaming industry's market leading casino
provider, and I am confident that our games will be well received by
Boylesports.com players."
Net Ent Shines at eGR Awards
There is no denying that Net Entertainment continues to prove its worth in
the gambling industry, and did so in a big way recently by grabbing two awards
at the EGR B2B Awards.
The group was judged best for Innovation in RNG Casino Software and
Innovation in Slots Provision.
Eriksson called the awards "a fantastic night for Net Entertainment" and not
only because of the double win, "but also because we have been recognised for
the very thing we pride ourselves on: innovation."
"Our commitment to maintaining our position as the industry leaders in
innovation is stronger than ever and Net Entertainment will continue to strive
to provide portfolio excellence for the benefit of our partners."
