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June 2012

Danish Footballer Banned For Paddy Power Logo

by Renee Israel

Paddy Power Supports Bendtner

Danish national footballer Nicklas Bendtner was the recipient of one of the harshest punishments ever meted out on a soccer player by UEFA, for an underwear stunt on the pitch last week in a UEFA Euro 2012 match.

Bendtner, who is a striker for Denmark, celebrated his second goal against Portugal in the 2012 Euro Championships, by raising his shirt and pulling down his shorts slightly to reveal the top his Paddy Power-adorned underpants.

But while Bendtner certainly expected a slap on the wrist for his stunt, he certainly didn't expect UEFA to come down so hard on him, and was stunned, like everyone else, when he was not only fined, but given a one-match ban.

UEFA Issues Statement re Bendtner Incident

A statement issued by UEFA regarding the Bendtner Paddy Power incident said: "Following the opening of disciplinary proceedings concerning the improper conduct of Denmark's Nicklas Bendtner at the UEFA Euro 2012 Group B match against Portugal in Lviv on Wednesday 13 June, the UEFA control and disciplinary body has decided to suspend the player for one competitive fixture."

"This suspension applies to the next 2014 FIFA World Cup match, including the qualifying competition, for which Bendtner is eligible. The player has also been fined €100,000."

This is the second highest penalty imposed by UEFA during the current Euro 2012 competition. The Russian football association was slapped with a $151,000 fine when its fans attacked stadium workers in Wroclaw after the game against the Czech Republic in the early part of the competition.

In 2008, the Croatian football association was fined around $18,000 after its fans displayed a racist banner during a match against Turkey in the quarterfinal Euro 2008 match.

Paddy Power Supports Nicklas Bendtner

Paddy Power, the Irish sports betting group which has found itself in the middle of the storm, has come out in support of the player, expressing its surprise at the harsh sentence.

"We are appalled with the severity of Nicklas Bendtner's fine for displaying Paddy Power on the waistband of his lucky underpants yesterday," said the group in a statement regarding the Paddy Power logo. "This is a hysterical and deeply cynical move by UEFA dictated by pure commercialism and is far greater penalty than recent UEFA fines for far more serious incidents."

Bendtner said he would appeal the fine, and Paddy Power said that it would be "contacting Mr. Bendtner to offer him our full support for his appeal."





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