by Renee Israel
Two gambling giants, top-rated Irish sports betting group, Paddy
Power, and premier online casino developer and licensor, Playtech, have joined
forces to bring players an exiting new mobile gambling experience.
Playtech has released nine new casino games for Paddy Power's
mobile platform, which includes such popular games as slots, blackjack and
roulette. Paddy Power's new mobile games will complement the Irish gambling
group's vast game selection.
This is the first collaboration between Playtech and its new
acquisition, Mobenga, which it purchased in July last year. Mobenga is highly
regarded in terms of its cutting edge technology used to power mobile
sportsbooks, and the collaboration between the two firms brought about the new
games for Paddy Power's mobile platform.
Playtech Provides Cross Platform Solutions
Playtech's unique products see solutions across all platforms,
whether online or mobile betting. Players are able to enjoy a wide range of
different choices through Playtech's mobile betting channels.
Players who download the new mobile application are able to
access Playtech's entire suite of products.
The Head of Mobile for Playtech, Daniel Orkan said about the new
Paddy Power games: "The launch is a milestone, not only in terms of merging
Playtech and Mobenga's expertise, but also for our operators who can now access
new streams of revenue through our ever expanding cross platform solution."
"We expect this venture with Paddy Power to be a great mutual
success, setting the stage for future developments with Playtech's mobile
platform," he added.
Playtech as an Industry Leader
Playtech, which was founded in 1999, develops content for the online and land
based gambling industry, and offers operators other services such as marketing,
hosting and more.
Playtech's applications are found across poker, sports betting, casino,
bingo, live gaming, and fixed odds platforms.
The company employs over 1,000 people in five different countries who deal
with the development of products, while another 900 provide ancillary services.