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July 2012

Betfred Products For Social Football Game

by Renee Israel

Betfred Content Appears in Social Game

Independent UK land and online bookmaker, Betfred, has found an innovative way to expose its brand to a wider audience and merge the two worlds of football and betting.

The group signed a lucrative new deal with the internet social game developers, We R Interactive to see its branded content appear in the latter's popular social football game.

Betfred's products will appear in the I AM PLAYR football game, which allows users to take on the persona of a professional footballer and play his life.

The We R Interactive social football game incorporates incredible football action in a realistic state, ranging from live action video to 3D game play and interactive storytelling.

The football player in the game dictates the storyline based on decisions and actions, both on the field and in 'real life'.

In-Game Betting Shop

The deal signed between We R Interactive and Betfred will see the game given a realistic twist through the appearance of a virtual in-game betting shop, with players betting at this Betfred shop with their in-game cash. The shop will offer real Premier League betting fixtures to make it even more authentic.

The I AM PLAYR social football game will also include horse racing sponsorships that Betfred has signed on for, and its sponsorship of the World Snooker Championship.

The deal is aimed to increase brand awareness and introduce players of I AM PLAYR to the idea of real-money sports betting with a reputable and recognisable brand such as Betfred.

Betting and Football are Natural Partners

According to the global commercial director of We R Interactive, Paul Whitehead, betting and football are natural partners.

"Therefore", said Whitehead, "it's great to be bringing the Betfred brand into the game through these really innovative integrations that further authenticate the game and blur the boundaries between the real life of a professional footballer and the virtual world of I AM PLAYR."

"We're building a large audience for I AM PLAYR, so we'll be working with Betfred to grow their own social activities," he added.

The Managing Director of Betfred, Chris Sheffield said about the Betfred social football game deal: "We are all about innovation at, that's why this deal was so appealing and we are delighted that our brand will be exposed to a wider audience."

The brand will appear in the I AM PLAYR game from August 18th.

Story Highlights »
  • Popular social football game to incorporate Betfred content.
  • Betfred excited about new innovative deal.


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