by Renee Israel
Betfair, the UK's leading betting exchange, has struck another deal to
sponsor a snooker tournament.
This time, the online casino operator will be sponsoring the second Snooker
Shoot Out tournament, scheduled to be held in Blackpool early next year.
The sponsorship deal was signed between Betfair and World Snooker, and will
see the betting exchange become the title sponsor for the tournament.
The inaugural Snooker Shoot Out was launched in the UK earlier this year and
brings together some of the industry's best snooker players to compete in a
series of quick fire one frame games.
Next year, the Betfair Snooker Shoot Out will be held from January 25 to 27th
at the Tower Circus Arena in Blackpool, and will attract 64 top notch snooker
players.
The event will be screened live on Sky Sports and promises to attract
thousands of snooker fans.
The inaugural event was won by English snooker pro, Barry Hawkins.
Betfair Proud to Sponsor Snooker Shoot Out
The International Director for Betfair, Matt Robinson spoke about the betting
exchange's satisfaction in being part of the action in next year's tournament.
"We're proud to sponsor such a unique event, one which is like no other,"
said Robinson.
"The Betfair Snooker Shoot Out has revolutionised the game and I'm confident
our customers will take to its fast paced nature."
He added that the tournament was a welcome addition to Betfair's growing list
of sponsorship properties.
Widely Anticipated Snooker Event
The Chairman for World Snooker, Barry Hearn spoke about the Betfair
snooker sponsorship deal and said: "We are thrilled to be working with
Betfair, the world's biggest international online sports betting company, on the
most exhilarating event on the snooker calendar."
"This tournament is all about thrilling and fast moving snooker action," he
said. "It's great fun for the players and for the fans who come along and when
the arena is packed out it generates such a buzz."
He noted that the Betfair Snooker Shoot Out has become one of the most widely
anticipated events of the season, and encouraged everyone to get their seats
booked right away.
Betfair is considered one of the world's largest international online betting
exchanges, and pioneered the first successful betting exchange in 2000.
The company processes over five million transactions every day and services
three million registered customers from all around the world.
