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July 2013

32Red to Sponsor Horse Races At Nottingham

by Renee Israel

Nottingham Racecourse Gets New Sponsor

32Red Plc, the London listed online gambling group, has entered into a sponsorship deal with Nottingham Racecourse.

The deal will see the group sponsor several races at Nottingham throughout this year. The first sponsored event will be held this Friday, July 19th.

32Red Plc also announced that it will be sponsoring three meetings in October.

The 32Red Nottingham sponsor deal was welcomed by the racecourse manager, Pip Kirby who said: "This is exciting news for Nottingham and I am absolutely delighted to welcome 32Red's chief executive Ed Ware and his team to Colwick Park."

"We are very much looking forward to progressing our relationship and ensuring this sponsorship works well for all involved," he added.

Broad Sponsorship Portfolio in UK for 32Red

32Red Plc has a particularly large racing sponsorship portfolio in the United Kingdom.

Since 2004, the group has sponsored over 1,500 races across the country.

Nottingham is part of the Jockey Club Racecourses Network, as are Market Rasen and Newmarket - two other courses with which 32Red Plc has sponsorship deals.

The group sponsored the 2009 Flat Jockey Championship which awards the top jockey who achieved the most wins during the racing season.

32Red Plc Sponsorship Across Other Sports

Racing is not the only sport that 32Red Plc sponsors in the United Kingdom.

The group kitted out Aston Villa football club between 2006 and 2008.

In 2009, 32Red announced an official sponsorship of Swansea City Football Club, with Chief Executive Officer, Ed Ware saying that he was thrilled to be partnering with "one of the most exciting clubs in the Championship."

At the time, Ware said that Swansea had become "a highly progressive team over recent seasons and we are looking forward to an exciting time with them at the Liberty Stadium as their club's main sponsor."

Listed on LSE Alternative Investment Market

Established in 2002, 32Red Plc is listed on the London Stock Exchange Alternative Investment Market. The company was founded Ed Ware, originally the Managing Director of Ladbrokes.

The group is licensed and regulated by the Government of Gibraltar and employs around 40 people.

32Red operates the award winning online casino, 32Red, considered one of the leading sites in the industry and powered by online casino software provider, Microgaming.

Since the beginning, all of 32Red's operations have been managed from Gibraltar, including marketing, customer support, IT, customer maintenance and more.

Story Highlights »
  • New deal with Nottingham Racecourse strengthens 32Red's existing portfolio.
  • London listed group also sponsors other sports such as football.

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